Maslow's hierarchy of needs is a theory created in 1943 in the psychology area which is part of his paper A Theory of Human Motivation. This theory believes that humans have basic needs which seek to satisfy higher needs.
"Abraham Maslow viewed humans as having tremendous potential for personal development. he believed it was human nature for people to seek to know more about themselves and to strive tho develop their capacities to the fullest. He viewed human nature as a basically good and saw the striving for self-actualization as a positive process because it leads people to identify their abilities, to strive to develop them, to feel good as they become themselves and to beneficial to society."
Acording to Charles Zastrow and Karen Kay Kirst-Ashman "When people fulfill the most elemental needs, they strive to meet those on the next level, and so forth, until the highest order of needs is reached."
Below we have the image of Maslow's hierarchy which is divided by 5 categories. In descending order of needs we have Self Actualization, Esteem, Love/Belonging, Safety and in the last point Psychological.
Relating to this theory where can we introduce art?
As art can be seen as a self expression could we say that by creating art there is a need and by this it could be included in the Self Actualization need?
In can also be said that creating art is a way to build social audiences, relate with society. In this case we could include art in the Love/ Belonging category.
On the other hand we can say that who creates art might do it to achieve respect from others.
In your opinion is there a need felt by people to create art?
References:
Zastrow, Kay Kirst-Ashman, C., K. , 2008. Understanding Human Behavior and the Social Environment. USA: Brooks/Cole
Here is a very interesting program from Canada which stimulates children lives through art to help them with other issues in their life
"Arts Umbrella is a not-for-profit arts education centre for children and youth ages 2 to 19. Arts Umbrella is committed to delivering the highest quality visual and performing arts education to young people, regardless of their socio-economic circumstances."
Parents don't have to worry about having to pay the institution so there won't be the issue of elitism on who will attend or not.
"Arts Umbrella programs have a powerful impact on children. They help children learn to appreciate the arts and to develop their own creativity but even more valuable is the impact on the rest of their lives.
Numerous studies indicate that people who receive arts education early in life reap many tangible, long-term, life-changing benefits. From enhanced critical thinking, improved self-esteem and ability to collaborate, to improved scores in math and science, children gain skills that can help them well into adulthood."
This is another successful program which in my opinion every country and city should have. So that even ethical minorities and children from lower social classes could attend without worrying if their parents have money.
Reference: Arts Umbrella | . 2013. Arts Umbrella | . [ONLINE] Available at:http://www.artsumbrella.com. [Accessed 29 April 2013].
Recently it has become evident that artists feel that there is no space for genuine talent at award ceremonies.
With the number of award ceremonies growing in Bollywood, actor Aamir Khan says "I don't see any value in any of these award ceremonies I see around me nowadays. The ones I don't have value from my heart for, I don't go there,".
Ajay Devgn has also joined him stating "I don't attend award ceremonies. They give awards to those who attend the function. So they keep their options open. If all attend the ceremony then the award gets divided into three categories," Ajay revealed. "They also have to market it; they also have to sell their awards."
Victoria Wood also recently took a snipe out of The Only Way is Essex winning a BAFTA award, saying “put a bunch of real people into situations and get them to act something out”. She added: “To me, that is taking the bread out of the actors’ mouths.”
Do you think they have a point or should they be supporting their own industry whether it's real talent or not?
In March 2009, a survey was undertaken by the Arts Council to explore the relationship between childhood arts experiences and arts engagement patterns in adulthood. The analysis was reported in the publication 'Encourage children today to build audiences for tomorrow'.
"Our analysis indicates that encouragement to attend and participate in the arts when growing up is associated with significantly higher chances of being an active arts consumer as an adult. Being taken to arts events when growing up significantly increases the chances of both adult attendance and participation. Similarly, receiving encouragement to participate in the arts when growing up makes one more likely both to participate in arts activities and to attend arts events as an adult.
These effects are present even after a range of other socio- demographic factors (the respondents’ age, gender, ethnicity, marital status, health, age of children in household, region, education, social class, income, social status) as well as the social status of the respondents’ parents (head of household, usually father) have been taken into account."
It is also said in this document that " children who are encouraged to engage in the arts when growing up are likely to learn to consider the arts an appropriate activity for ‘people like them’. Early exposure can demystify the arts and make them an attractive, or at least not unusual, possibility for one’s leisure time. Parental endorsement of arts events and activities as beneficial might have a particularly strong impact on children, since, in the period when children live at home at least, parents
tend to be a key influence on the development of child’s knowledge, values and sense of social norms. For those children who do not receive such parental endorsement of the arts and have fewer or no opportunities to experience the arts as a child, then, the arts remain a more distant sphere – for some, a sphere that they actively associate with elitism, pretence and exclusion."
In your opinion do you agree with this study?
Do you think that if children engage with arts early in their lives would they be more encouraged and confident to participate in arts?
An other point that has come up in this study suggests also that ethnic minorities and lower social statuses are a great influence in children not participating in arts. And a solution for this would be "Providing more opportunities for children to engage in the arts outside the family context, might be one way to ensure that a larger number of people have a chance to experience and become familiar with the arts when growing up."
Do you agree that families have a great influence in their children's participation in arts and that this would affect them in their adult life?
This is a program managed by the Trinity College London and in association with the Arts Council England which has an award program for anyone aged between 7 and 25.
" Through Arts Award young people learn to work independently, helping them to prepare for further education and employment."
Arts Awards has been inspiring young people to produce art and to let them see that they can have a professional future in the arts world. With the help from the Arts Council England, Arts Award has been able to help 1,680 young people.
‘The Arts Award celebrates young people’s creativity and recognises their commitment to the arts. But it also demonstrates how successfully young people lead one another to get involved and participate. It is a leadership born out of passion – the passion to express yourself, the passion to bring others with you on that voyage of discovery which the arts makes possible and so exciting’ (Rt Hon David Lammy MP,
Minister for Culture speaking at the launch of the Arts Award, October 2005)
As it states in the Arts Award pilot document ' The Arts Award offers Arts Council England a new way of working with young people. It enables us to celebrate individual development through the arts and help young people to explore personal pathways in the arts world. It also creates new opportunities for us to work in partnership with the education and youth sector to demonstrate the impact of the arts on young people.'
Arts Award incentives young people to choose their own art, they should express themselves in a way they feel more comfortable either if it's photography, fashion, film, writing, plastic arts or even dance.
In conclusion their mission is ' to support any young person to deepen their engagement with arts, develop creativity and leadership skills, and achieve a national qualification.
Philip Keightley from The Huffington Post doesn't think so. In his article 'How Award Ceremonies Have Embraced Social Media in 2013' he explores how well know award ceremonies such as the BAFTAs and Grammys have embraced the use of social media - in particular Twitter - to engage with a larger audience and incress the success of the event. He states "Award ceremonies provide a glamorous combination of celebrities and prize winners, but rather than just listing the winners in order they have grasped the opportunity (through social media) to reach out to their audience before, during and after the ceremony."
So what do you think. In this age of social media should we embrace it in our award ceremonies or keep to the integrity of the art form? If social media is so damaging to the art form, should we really be using it to promote our events? Or is it a useful tool to increase awareness and the overall success of the event?
Yesterday, Academy Award-winning actor and filmmaker Matt Damon reflected on the Boston bombings at the Sanders Theater in Harvard University USA. He was there to accept the 2013 Harvard Arts Medal at a ceremony and spoke of how proud he was to come from Boston.
The university president, Faust, commented “As we feel inspired by the people in Boston and by the power of the arts to heal and renew us, we are especially grateful for the wonder of our ongoing dialogue with Matt Damon on and off the screen,”
As the crowd exited Sanders after the ceremony, student volunteers collected donations for people affected by last week’s violence in Boston. This ceremony marks the start of the weekend's Arts First festival.
Reference: In Arts Medal Ceremony, Matt Damon Reflects on Marathon Bombings | News | The Harvard Crimson . 2013. In Arts Medal Ceremony, Matt Damon Reflects on Marathon Bombings | News | The Harvard Crimson . [ONLINE] Available at:http://www.thecrimson.com/article/2013/4/25/matt-damon-boston-bombings/. [Accessed 26 April 2013].
BP have announced support for a further five years of the BP Portrait Award, one of the world’s most prestigious art competitions. The First Prize has been increased by £5,000 to £30,000, making it one of the largest for any global arts competition.
While the competition is open to everyone over the age of 18, for the sixth year there will be a BP Young Artist Award of £7,000 for the work of an entrant aged between 18 and 30.
Within the arts world there is a continuing debate whether commercial businesses should be used to sponsor art programmes and organisations. Some would argue that the purity and freedom of expression that art portrays is in contradiction to the corporate gain focus of commercial businesses. In contrast, others argue that without the investment of business into the arts world many artists would lack a platform on which to share their creativity. The arguments below highlight the difference of opinion between the two schools of thought.
FOR
Commercial businesses can provide a huge capital investment into the arts. There are many examples of privately owned businesses investing in arts and art events with a positive impact, providing funding where otherwise monies may be not be available. Below are just a couple of examples of large corporations showing a dedication to art and how the commercial and art combination can be successful.
As a huge corporate investor BP sponsors the British Museum, the National Portrait Gallery, the Royal Opera House and Tate Britain, pledging £10m over the next five years. Clearly such a huge investment in these establishments must have a positive impact in raising awareness to the arts scene and providing a platform for new talent. Sponsoring initiatives such as the BP portrait awards further promotes both BP and the arts, in addition to this partnership. The positive impact of this investment is echoed within the industry, as mentioned below.
"If you have spent any time in an art gallery recently, you are likely to have BP to thank for the experience" - Tiffany Jenkins, director of arts and society at the Institute of Ideas.
Many industry figures focus on the positive aspects of BP’s investment and are appreciative of the funding over despite the ethical dilemma of corporate investment. Tate director, Nicholas Serota states "There's no money that is completely pure, BP as a company is looking at renewable energy as well as using fossil fuels and using oil" .
Colin Tweedy, chief executive, Arts and Business further echoes this opinion stating "I don't think there's any way we can say the arts scene has been distorted by corporate money".
Jaguar Land Rover is another example of a corporate business who invest heavily in the arts. As headline sponsors of the Arts & Business awards, JLR continually invest large sums in art awards and initiatives. In the interview below, Ian Callum, design director of JLR cars, talks about how business and the arts have a lot in common and can be a successful partnership.
AGAINST
Many artists, performers and audiences still believe that art and commerce do not mix and that the investment from corporate business contradicts the ethos of the arts world. Many critics have highlighted concerns over the degree of control sponsors can exert over the format and even content of the exhibitions and events they support.
At the extreme end of the spectrum, some go so far as considering artists’ integrity to be tainted by association with sponsors, especially those with a questionable ethical background. Some of the critics who oppose these partnerships see corporate involvement as a means of simply promoting their business and being seen in a positive light.
An example of this opposition in action, is the ‘Art Not Oil’ exhibition that anti-oil-company pressure groups stage to coincide with the BP Portrait Award tour. The organisers state as one of their aims: “We hope you come away concerned about the way arts sponsorship diverts public attention from the systematic abuses of the oil industry.”
Whether you agree or disagree with corporate investment in art, it is difficult to deny that this funding has provided a number of positive events and awards to promote the arts. However, whether this investment is ethically agreeable is yet to be decided...
Below is the link to an interesting debate between Alan Davey, Chief Executive of the Arts Council, England and Pete Spence, Adam Smith institute debating whether governments should fund the arts.
Here are a few tips for on the night of your event. If you follow them you're sure to have a successful awards ceremony that everyone will be talking about.
1. Timing is everything you need to have a laid out program, There is nothing worse than attending a special event if you have to wait to long between events or ceremonies categories.
2. Awards or Trophies or perhaps even a few custom medals are a great way to raise the profile of your ceremony night. Glass trophies or wooden awards or perhaps a few quality custom medallions are a great way to promote your event so make sure your selected trophies are branded correctly with the events name as people will simply remember your awards night by looking at what they won.
3. Make sure that you allow yourself enough time to hand out all the award categories but not keeping attendees, winners and runners up on edge to long.
4. If glass awards are to be handed out to winners make sure they are free of finger prints as the bright lights of the event will show them up like a magnified glass scope which can take the class away from the night, a simply cloth wipe will fix all.
4. Make sure you explain how all winners came about actually winning these special accolades as people enjoy hearing all types of recognitions.
5 Finally dont forget to thank all involved organising the ceremony (especially the judges) as you may need them to assist on another special night.
Sponsorship is a two- way commercial exchange between a company and organisation whereby the company gives resources. In return, the company receives promotional or other benefits of having its name associated with the event. Benefits could include:
Heighten visibility
Shape consumer attitude
Narrowcasting
Provide incentives for retailers, dealers and distributors
Entertain clients
Recruit/ retail employers
Create merchandising opportunities
Showcase product attributes
Differentiate their products from competitors
Drive sales
Award sponsorship examples
EE is sponsoring the BAFTA's 2013 as title sponsorship. The ceremony will be known as the 'EE British Academy Film Awards'.
BP sponsors the portrait awards
Mastercard is the headline sponsor of the Olivier Awards
Sponsors for the 2013 Liverpool Art Prize include ABW architects and Albert Dock.
References: Hope. M, (2009) "Attracting business sponsorship for major events", in Day, H. (ed.), Sponsorship: From theory to practise and all the latest trends, The Marketing & Management collection, Henry Stewart Talks Ltd, London
Event sponsorship / Bruce E. Skinner, Vladimir Rukavina
Many argue that the government are not doing enough to help support and inspire young people into arts. With the recent government cuts in the arts industry, Liz Forgan, Arts Council England chair argues “A modest investment in the arts pays back in hard currency and tradeable assets – a global reputation for excellence and places that are attractive to people to live, work and invest in. So don’t slash the arts budget,”she said. “The saving is far too tiny to make any impact on the serious challenges in the national budget, and the damage is deep and lasting.”
Government cuts have also affected regional theatres. Sheffield City Council announced a 20% (£106,000) cut to Sheffield Theatres’ annual £529,000 grant in the next financial year, while Stoke-on-Trent City Council is to reduce its annual grant of £67,500 to the New Vic in Staffordshire by £23,000. Meanwhile, Moray Council in Scotland has announced it is to cut its entire arts budget, and Newcastle announced 50% cuts to its arts funding.
Olivier award-winning playwright Simon Stephens has criticised the government’s arts policies as “poisonous, destabilising, savage and deliberate”. One of the latest celebrities criticising the cuts is Julie Walters, saying she might not have made it as an actor if she was starting out as a performer now because of the lack of grants. The actress who recently won the outstanding achievement prize at the 2013 South Bank Sky arts awards says lack of grants is making it hard to succeed in the arts industry.
The majority of art organisations entirely depend on contributions of generous individuals, corporations and foundations to receive funding. Only 5% of The National Young Arts Foundation resources come from government funding.
Government cuts are in turn affecting the arts award industry. Many of our most internationally recognised artists and creative workers lauded at the Baftas, Oscars and Emmys started in regional theatres and small arts venues. With these venues being forced to close due to lack of funds, this will threaten the next generation of talent and could have a devastating effect for the future of British TV, film and radio. With award organisations such as the Baftas being funded by a membership of about 6500 people from the movie, television and video game industries, these cuts could also have an indirect affect of the running of these organisations. Whilst the extent of many of these cutbacks is yet to be visible, there is a clear concern within the art industry about the government cutbacks. However in these economically tough times the government are required to review budget spend across all sectors and many would be in favour of cuts to the arts to ensure larger cuts are not issues to areas such as education and healthcare. Perhaps privatisation or art awards and sponsorships are the way forward within the arts industry to ensure the sector is still supported, but that the funds are from private organisations rather than the government. Most of the high profile televised events ceremonies, including the Oscars and Baftas are now privately sponsored. These events are hugely successful and beneficial for both the art world and the businesses that promote them so will government funds are short maybe this is a required necessity.
Lost arts: recording devastating cuts and putting the case for arts and culture | Blog | False Economy. 2013. Lost arts: recording devastating cuts and putting the case for arts and culture | Blog | False Economy. [ONLINE] Available at:http://falseeconomy.org.uk/blog/lost-arts. [Accessed 28 April 2013].
The damage caused by cuts to arts spending will affect us all | letters | From the Observer | The Observer . 2013. The damage caused by cuts to arts spending will affect us all | letters | From the Observer | The Observer . [ONLINE] Available at:http://www.guardian.co.uk/theobserver/2011/mar/13/letters-arts-spending-cuts. [Accessed 28 April 2013].
The Sergey Kuryokhin contemporary art award ceremony takes place in April in St. Petersburg, Russia. It is one of the most important cultural events in Russia and exhibits the latest trends in the world of contemporary art. Some of the success of the event comes from having a range of art forms represented with awards given to painters, curators and musicians. The award provides funding, artist promotion and exposure to a wider audience making it a valuable contribution to Russian cultural life.
As well as receiving a financial prize, there is a tradition for the award winners to receive additional benefits such as internship courses. Another method that the event uses to improve it's success is to make the ceremony a multi media performance with acts from various renowned jazz and rock musicians, and media artists. The organisers have a sense of the wider importance of the event and state that 'We are trying to make every ceremony an important event in the life of St. Petersburg.'
More information about Russian art, exhibitions and cultural events taking place in the UK can be found at http://www.russianartandculture.com
Choosing the right venue to host an awards ceremony is very important to the success of the event. It is important to choose a venue that reflects the style of the event and is an appropriate size - bigger isn't always better! If there is an expected guest list of say 100 people, booking a venue with a capacity for 1000 will make the event look empty and poorly attended. A venue that is too small will cause guests to feel cramped and uncomfortable. There may also be an health and safety issue if the guest list exceeds the venue capacity.
According to Allen (2009) "Skilled event planners can develop a sixth sense when it comes to knowing they have found the right location, one that radiates the event energy they are looking for and meets all of their event elements' needs and logistical requirements."
Reference:Allen, J (2009). Event Planning: the ultimate guide to successful meetings, corporate events, fund-raising galas, conferences, conventions, incentives and other special events. Mississauga, Ontario: John Wiley and Sons Canada, Ltd. 82.
A streak of subversive humour runs through the work of this years nominations for the £40,000 Turner Prize.
The artists are Lynette Yiadom-Boakye for her paintings; Tino Sehgal, for his performance work in Tate Modern's Turbine Hall in London last summer; Laure Prouvost for her witty, absurd films-cum-installations and David Shrigley, whose Hayward Gallery exhibition last year introduced fans of his piquant, cartoonish drawings and animations to his work as a sculptor.
You can find more information about them here and let us know who you think should win!
Refrence: Turner prize 2013 shortlist takes a mischievous turn | Art and design | guardian.co.uk . 2013. Turner prize 2013 shortlist takes a mischievous turn | Art and design | guardian.co.uk . [ONLINE] Available at:http://www.guardian.co.uk/artanddesign/2013/apr/25/turner-prize-2013-shortlist. [Accessed 25 April 2013].
Underneath is an interesting link in how to organize an award ceremony. For those of you who see yourself working within the events management industry in the future, this article could be useful. The article explores all components that putting together an award ceremony include such as planning, judges, submissions, venue, what kind of awards ceremony, the M.C, entertainment, invitations, registration and the award itself.
A talented teenager will have her artwork displayed at a London gallery after winning a national competition.
Emily Speakman, 14, submitted her painting ‘Tranquillity’ to be considered as part of the Artist of the Year national competition run by The Society for all Artists.
The oil painting was entered into the best waterscape, boats or seascape category and self-taught artist Emily stunned judges, winning the prize with her piece which only took five hours to create.
Miss Speakman, of Mold, said: “To win is really good and I am extremely honoured.
“The painting shows a ship on the sea with the horizon.
“It was all done off the top of my head.
“I can’t believe that my painting will appear in a London gallery – it’s really cool.”
The painting will be displayed as part of the All About Art exhibition at the Business Design Centre on July 23 to 27.
It will also feature on the society’s website, in Paint magazine and in the publication Artists’ Desk Diary.
Emily was given £100 worth of art materials for winning the category.
One of the judges, Louise Williams, said: “I love this painting, its beautiful, it makes you feel calm and relaxed.
“The detailed artwork is outstanding and I can understand why the artist named it ‘Tranquillity’. I would love to see more artwork by Emily.”
Along with her mum, Lynda Speakman, the Alun High School pupil is planning to go to London to see her work on show.
Mrs Speakman said she was extremely proud of her daughter’s achievement.
She said: “It is a huge honour for Emily to win this and I am so proud of her.”
Although self-taught, Emily has been working with artist Ian Walton who has provided her with guidance for her artwork.
Emily’s work will be on display at the Virgin Art Exhibition at St Mary’s Church in Mold from May 6 to 11. Last year more than 1,000 people visited the exhibition and around 70 of the 296 paintings exhibited were sold.
Mark Ronson was spotted wearing the same Supreme jacket as Rihanna was papped in a few weeks prior at the Prince’s Trust Celebrate Success Awards held at the Odeon Leicester Square in London.
In 2011, reality TV programme 'The Only Way Is Essex' won the YouTube Audience Award at the BAFTA's. Victoria Wood recently took a snipe out of the programme saying “put a bunch of real people into situations and get them to act something out”. She added: “To me, that is taking the bread out of the actors’ mouths.”
So are programmes such as TOWIE taking work away for actor's? Was TOWIE a worthy winner? What do you think?
Scottish singer/ song writer Emili Sande has been nominated for two Ovor Novello awards it was announced today. Her hit 'Next to me' is running to be named best song musically and lyrically. The nominations are listed below:
Best Song Musically and Lyrically
Laura - Bat For Lashes
Next To Me - Emeli Sande
Two Fingers - Jake Bugg Best Contemporary Song
Fitzpleasure - Alt-J
Ill Manors - Plan B
Pelican - The Maccabees PRS for Music Most Performed Work
Dance With Me Tonight - Olly Murs
Next To Me - Emeli Sande
Paradise - Coldplay Album Award
An Awesome Wave - Alt-J
Every Kingdom - Ben Howard
Is Your Love Big Enough? - Lianne La Havas Best Original Film Score
Anna Karenina - Dario Marianelli
Dr Seuss’ The Lorax - John Powell
Ill Manors - Plan B Best Television Soundtrack
Lucian Freud: Painted Life - John Harle
The Mystery Of Edwin Drood - John Lunn
Upstairs Downstairs Series 2 - Carl Davis
The awards will be handed out at the ceremony at the Grosvenor House hotel on Thursday May 16th.
When planning an awards ceremony it is always important to consider every tiny detail. Steep steps can cause even the most graceful actress to have an embarrassing trip as shown by Jennifer Lawrence at this years Oscars. If the winners cannot easily reach the stage to accept their award they will be less likely to attend future events and this may cause a negative image of the organisers/event - it is also important to always consider wheelchair users.
Although this incident did not affect the reputation of the Oscars, a similar incident may cause an event to be considered unsuccessful if this happened. A legal case cause also bankrupt an events company if they were sued for causing an injury.
Welcome to our blog. Our aim is to provide young people with advice, tips, information and inspiration to getting into the world of art.
To start off the blogging, this painting was by John Hainsworth. The young artist award of £2,500 was awarded.
The Lynn Painter-Stainers Prize was created in 2005 by the Worshipful Company of Painter-Stainers and the Lynn Foundation to encourage the very best creative representational painting and promote the skill of craftsmanship.
