Philip Keightley from The Huffington Post doesn't think so. In his article 'How Award Ceremonies Have Embraced Social Media in 2013' he explores how well know award ceremonies such as the BAFTAs and Grammys have embraced the use of social media - in particular Twitter - to engage with a larger audience and incress the success of the event. He states "Award ceremonies provide a glamorous combination of celebrities and prize winners, but rather than just listing the winners in order they have grasped the opportunity (through social media) to reach out to their audience before, during and after the ceremony."
Others however feel that the use of social media is detracting from the value of art - and therefore the value of art awards if there is a high level of social media involved. On her website, Elise Lévêque expresses her opinion, saying "social media is damaging my attitudes towards photographs. As I’ve said, the market is saturated with crappy photographs. And photographers are in agreement that social media is encouraging lazy photography."
So what do you think. In this age of social media should we embrace it in our award ceremonies or keep to the integrity of the art form? If social media is so damaging to the art form, should we really be using it to promote our events? Or is it a useful tool to increase awareness and the overall success of the event?
References: Philip Keightley: How Award Ceremonies Have Embraced Social Media in 2013. 2013. Philip Keightley: How Award Ceremonies Have Embraced Social Media in 2013. [ONLINE] Available at: http://www.huffingtonpost.co.uk/philip-keightley/oscars-2013-award-ceremonies-social-media_b_2734290.html. [Accessed 26 April 2013].
Is Social Media Destroying the Art of Photography? | Social Media Today. 2013. Is Social Media Destroying the Art of Photography? | Social Media Today. [ONLINE] Available at: http://socialmediatoday.com/elise-l-v-que/1220111/social-media-destroying-art-photography. [Accessed 26 April 2013].
This is a really interesting idea. While social media is very useful, it has become so over used that it is difficult to escape it. The arts is one area where social media will ever be able to replace the real thing. I think as long as there is a higher emphases put on the art form being celebrated and not the methods which are used to promote the event then is doesn't matter what method you use.
ReplyDeleteI agree that it is discrediting the value of certian art forms. With Instagram everyone thinks they are a photographer, with Blogs and Twitter everyone thinks they are a literary genius. I think it's time the arts fought back and had a boycott on social media at their events.
ReplyDelete